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Given a scenario that includes an assessment of a customer's current Salesforce and Account Engagement landscape as well as business objectives, analyze and make recommendations on a path forward. 0/11
Design a strategy to identify customer business needs based on marketing trends using currently available tools and methods. 0/5
Articulate the implications and importance of technical setup. 0/20
Develop a plan to maintain data integrity during data migration. 0/10
Given a usage governance plan, develop and recommend a strategy that addresses organization and authorization (or access). 0/14
Given a scenario, recommend the best automation tool(s) (automation rule, segmentation rule, dynamic list, completion action). 0/12
Given a scenario, design a sequence of events in Account Engagement to complete a marketing initiative (assets, automation, notifications, etc.). 0/5
Given a scenario, develop and implement a lead nurturing strategy. 0/11
Apply email marketing standards and best practices to customer business needs. 0/16
Given a customer scenario, develop and recommend a lead generation strategy including Account Engagement assets. 0/8
Given a lead qualification threshold, classify prospects appropriately. 0/8
Given a scenario, recommend a model to route qualified and unqualified leads across the business. 0/8
Recommend ways to personalize the prospect experience. 0/8
Design a strategy to meet a company's consent management requirements. 0/7
Recommend the technical setup requirements for reporting and analytics. 0/7
Identify reporting methods to solve a given scenario. 0/11
Configure Sales Emails and Alerts for sales use. 0/8
Summarize the benefits of Sales Emails and Alerts. 0/3