MC Admin
Digital Marketing Proficiency
Describe governance and compliance in relation to digital marketing.
Recognize security best practices for data, permissions, and PII.
Describe Marketing Cloud product inventory and product offerings.
Subscriber Data Management
Given a scenario, describe the contact model.
Given a scenario, evaluate data quality.
Explain preference and profile center concepts.
Setup
Given a scenario, implement the configuration of business units, users/permissions, and security/passwords.
Given a scenario, determine how to configure integrations.
Describe the features in Setup Home.
Describe Marketing Cloud extension products.
Channel Management
Given a scenario, describe the configuration of Mobile Studio.
Given a scenario, describe the configuration of Email Studio.
Given a scenario, describe the configuration of Advertising Studio.
Explain the concepts and typical use cases of Journey Builder.
Maintenance
Given a scenario, describe solutions for data extraction and report generation.
Given a scenario, monitor a Marketing Cloud account and provide system availability.
Given a scenario, evaluate benefits of additional Marketing Cloud products.