Tracks: MC Foundations

Marketing Concepts

Given a scenario, identify key requirements for implementing an effective email opt-in process in a marketing campaign.

Recall the regional nature of privacy laws with respect to the subscriber base in order to uphold privacy standards in the context of marketing.

Given a scenario, provide examples of basic email goals, metrics, and relative value in assessing the success of a marketing campaign.

Given a customer experience scenario, summarize the type of content and message conveyed to the target audience.

Describe key components of a marketing strategy and how they align with the overall marketing purpose.

Marketing Cloud Engagement Basics

Identify solutions for regional or business related account structures as they relate to business units and corresponding permissions in Marketing Cloud Engagement.

Apply essential features of Marketing Cloud Engagement (MCE) for marketing activities.

Identify different Salesforce curated resources for assistance, training, and support when using Marketing Cloud Engagement.

Differentiate between subscriber keys, contact keys, and contact IDs to uniquely identify subscribers.

Given requirements, determine a proper Cloudpage form submission setup.

Email Sending and Journeys

Outline the necessary configurations to activate a journey and configure entry criteria for a successful activation.

Given a scenario, identify the recommended configuration for the email send wizard settings.

Distinguish between template components and content blocks when building emails in Marketing Cloud Engagement.

Given a scenario, identify which journey functionality should be used to address business needs.

Given a scenario, identify how to accomplish content rendering validation.

Data Management

Given a scenario, summarize the various data import mechanisms and requirements.

Configure settings when creating a new data extension, including settings for data fields.

Reporting and Analytics

Identify where specific data can be found in Marketing Cloud Engagement.

Interpret undesired send results and possible deliverability consequences.