Tracks: MC Engagement Specialist

Email Marketing Best Practices

Given a customer scenario, evaluate elements and techniques of email marketing to design effective emails and email programs.

Given a customer scenario, differentiate elements of an email that can impact message deliverability.

Given a customer scenario, demonstrate appropriate and effective subscriber acquisition and retention methodologies.

Content Creation and Delivery

Given a desired sending process, recommend Marketing Cloud tools to use when preparing an email for send.

Given a customer scenario, configure send settings to meet the customer requirements.

Given a customer scenario, organize and manage email campaign content.

Marketing Automation

Given a customer scenario, recommend the appropriate marketing automation solution.

Given a customer scenario, build the appropriate Automation Studio solution.

Given a customer scenario, build the appropriate Journey Builder solution.

Subscriber and Data Management

Given desired output requirements, set up Data Extensions in Marketing Cloud.

Given a customer's business requirements, determine how to import data into Marketing Cloud.

Given a customer's business requirements, configure segmentation tools to model subscribers and data.

Given a customer scenario, identify and troubleshoot send discrepancy based on subscriber preference management.

Insights and Analytics

Given a customer scenario, explain the different metrics available for email campaigns and what each one means.

Given an email campaign, describe the steps involved to analyze the performance results.

Given a customer scenario, configure and run Marketing Cloud ad hoc and automated reports.

Given a customer scenario, recommend an Einstein product that will analyze campaign effectiveness.