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Study Checklist
Marketing Cloud Email Specialist
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Email Marketing Best Practices
10%
0/32
No questions yet
Given a customer scenario, evaluate elements and techniques of email marketing to design effective emails and email programs.
0/8
Given a customer scenario, differentiate elements of an email that can impact message deliverability.
0/14
Given a customer scenario, demonstrate appropriate and effective subscriber acquisition and retention methodologies.
0/10
Content Creation and Delivery
24%
0/21
No questions yet
Given a desired sending process, recommend Marketing Cloud tools to use when preparing an email for send.
0/7
Given a customer scenario, configure send settings to meet the customer requirements.
0/9
Given a customer scenario, organize and manage email campaign content.
0/5
Marketing Automation
26%
0/33
No questions yet
Given a customer scenario, recommend the appropriate marketing automation solution.
0/7
Given a customer scenario, build the appropriate Automation Studio solution.
0/11
Given a customer scenario, build the appropriate Journey Builder solution.
0/15
Subscriber and Data Management
26%
0/32
No questions yet
Given desired output requirements, set up Data Extensions in Marketing Cloud.
0/8
Given a customer's business requirements, determine how to import data into Marketing Cloud.
0/7
Given a customer's business requirements, configure segmentation tools to model subscribers and data.
0/8
Given a customer scenario, identify and troubleshoot send discrepancy based on subscriber preference management.
0/9
Insights and Analytics
14%
0/26
No questions yet
Given a customer scenario, explain the different metrics available for email campaigns and what each one means.
0/8
Given an email campaign, describe the steps involved to analyze the performance results.
0/5
Given a customer scenario, configure and run Marketing Cloud ad hoc and automated reports.
0/6
Given a customer scenario, recommend an Einstein product that will analyze campaign effectiveness.
0/7