Tracks: MC Consultant

Discovery and Architecture

Provided with a set of business requirements, determine what additional information is needed to design the recommended solution.

Demonstrate how to gather requirements in order to put together a data and segmentation strategy for the customer.

Given a customer skill set, make recommendations on appropriate solutions for long term ease of use and maintenance.

Integration

Given a customer use case, demonstrate knowledge of features, viability, and troubleshooting of Marketing Cloud Connect.

Articulate how data model will support personalized and relevant messaging and content.

Given a customer use case, recommend which extension product(s) addresses the requirement.

Account Configuration

Given a customer scenario, determine the appropriate account hierarchy.

Given a scenario, solution issues regarding Reply Mail Management.

Analyze the impact of applying Sender Authentication Package (SAP) to a business unit.

Given a scenario, demonstrate knowledge of features and troubleshooting of Mobile Studio.

Automation

Given a customer scenario, provide the appropriate automation type and activities that should be utilized.

Given a customer scenario, design complex automations using Journey Builder and Automation Studio.

Data Modeling and Management

Given a customer scenario, demonstrate the ability to differentiate when to use standard reports, data views, and tracking extracts.

Explain the various data objects in Marketing Cloud.

Evaluate implications on data model when choosing contact identity.

Messaging

Given a customer scenario, describe various ways to individualize message content.

Given a customer scenario, determine the appropriate messaging option.