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Cert++

Resource Pack
·Study Checklist

Marketing Cloud Engagement Consultant

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Provided with a set of business requirements, determine what additional information is needed to design the recommended solution. 0/5

Demonstrate how to gather requirements in order to put together a data and segmentation strategy for the customer. 0/5

Given a customer skill set, make recommendations on appropriate solutions for long term ease of use and maintenance. 0/6

Given a customer use case, demonstrate knowledge of features, viability, and troubleshooting of Marketing Cloud Connect. 0/13

Articulate how data model will support personalized and relevant messaging and content. 0/6

Given a customer use case, recommend which extension product(s) addresses the requirement. 0/2

Given a customer scenario, determine the appropriate account hierarchy. 0/8

Given a scenario, solution issues regarding Reply Mail Management. 0/3

Analyze the impact of applying Sender Authentication Package (SAP) to a business unit. 0/6

Given a scenario, demonstrate knowledge of features and troubleshooting of Mobile Studio. 0/4

Given a customer scenario, provide the appropriate automation type and activities that should be utilized. 0/9

Given a customer scenario, design complex automations using Journey Builder and Automation Studio. 0/14

Given a customer scenario, demonstrate the ability to differentiate when to use standard reports, data views, and tracking extracts. 0/7

Explain the various data objects in Marketing Cloud. 0/14

Evaluate implications on data model when choosing contact identity. 0/9

Given a customer scenario, describe various ways to individualize message content. 0/7

Given a customer scenario, determine the appropriate messaging option. 0/13