Value Design
Given a customer scenario, create an effective challenge statement that pairs a business objective with a user problem, to frame the altitude and scope of a design project.
Based on the challenge statement created, identify the metrics and signals that will define success.
Given a customer scenario, evaluate how the internal dynamics of the organization might impact your recommendation on the right approach to solving the challenge statement.
Given a scenario, explain how key external context for innovation might influence or impact the organization's strategy.
Defend the rationale for strategic directions, including how they satisfy business and user needs, and future implications.
Given a customer scenario, advocate for ethics and values on behalf of both users and the organization.
Given a customer scenario, determine the criteria for feasibility, desirability, and viability within a user experience.
Given a customer scenario, identify the best methods of co-creation to employ with customers and stakeholders.
Given evolving internal dynamics, identify the key relationships needed to solve the challenge statement.
Given an audience description, identify the best presentation techniques for communicating a vision.
Leveraging Adjacent Roles/Skills
Given an aligned vision, create a roadmap for implementation that is feasible and holds true to the vision in every iteration.
Given a scenario, determine the technical and business capabilities that underpin the delivery of vision to solution.
Given a scenario of disparate business and technical deliverables within a design/build team, facilitate productive collaboration.