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Cert++

  1. Home
  3. Study Resources
  5. Marketing Cloud Engagement Administrator
Resource Pack
·Study Checklist

Marketing Cloud Engagement Administrator

4-Step Path to Passing

  1. 1
    Complete the
    official Administrator Study Trail
  2. 2
    Look at the
    Study Checklist
    Every concept you need to know for your exam, available for free to check off as you learn.
  3. 3
    Attempt
    Practice Exams on Cert++
  4. 4
    Schedule Your Exam

Core Resources

  • Cert++ Practice Exam

    Free practice questions with detailed explanations. Paid plan for access to all questions, features, and certifications.

    certplusplus.com

  • Daily Certle Game

    Three free Salesforce certification questions per day, inspired by Wordle. Good for daily warm-up while studying.

    certplusplus.com

  • Focus on Force: Marketing Cloud Administrator Study Guide

    Paid study guide with practice questions and explanations covering all five exam domains.

    focusonforce.com

  • Study for the Marketing Cloud Administrator Exam (Trailmix)

    Official Salesforce cert prep trail with scenarios and flashcards for all five exam domains.

    trailhead.salesforce.com

  • Official Exam Guide

    Salesforce's official exam outline with topic weights, objectives, format details, and recommended study resources.

    help.salesforce.com

  • Trailblazer Community: Marketing Cloud Group

    Official Marketing Cloud community group for questions, tips, and exam prep discussion with other practitioners.

    trailhead.salesforce.com

  • Cert++ Discord

    The Cert++ community Discord for Salesforce professionals. Exam prep, resource sharing, and study groups.

    discord.gg

  • SFXD Discord

    Large Salesforce community Discord with channels for admin topics, career advice, and technical help.

    discord.gg

  • r/salesforce

    Salesforce subreddit for discussions, career questions, certification tips, and community support.

    reddit.com

  • Salesforce Certification Score Calculator

    Check your exam score based on section results. Estimates your total score from category percentages (community-maintained third-party tool).

    scuvanov.github.io

Exam Overview

From the official exam guide

Questions

105

100 scored5 unscored

Duration

105 min

1h 45m

To Pass

67%

Min. score

Pricing

$200 registration · $100 retake

Delivery

Online proctored or at a testing center

Experience

6+ months of Marketing Cloud Engagement administration experience recommended

Prerequisites

No prerequisites required

Exam Topics

Each topic section shows the topic weight, learning objectives, and links to study resources.

Digital Marketing Proficiency13%

Email marketing regulations (CAN-SPAM, GDPR, CASL), consent models, required email elements, security best practices for PII, and Marketing Cloud product inventory and extension products.

  • Describe governance and compliance in relation to digital marketing.
  • Recognize security best practices for data, permissions, and PII.
  • Describe Marketing Cloud product inventory and product offerings.

Resources

  • Marketing Cloud Engagement: Quick Look

    Platform overview, product suite, and core Marketing Cloud capabilities.

    trailhead.salesforce.com

  • Marketing Cloud Engagement Basics

    Product suite overview, Email Studio, Mobile Studio, Advertising, and Journey Builder capabilities.

    trailhead.salesforce.com

  • European Union Privacy Law Basics

    GDPR scope, key principles, consent requirements, and compliance program implementation.

    trailhead.salesforce.com

  • California Consumer Privacy Act Basics

    CCPA and CPRA requirements, consumer rights, and organizational compliance steps.

    trailhead.salesforce.com

  • Marketing and Consumer Privacy

    Consumer privacy regulations overview, privacy strategy updates, and Marketing Cloud compliance.

    trailhead.salesforce.com

  • Email Marketing Strategies

    Email design best practices, CAN-SPAM legal compliance, deliverability improvement, and subscriber acquisition.

    trailhead.salesforce.com

  • Marketing Cloud Personalization Basics

    Marketing Cloud Personalization platform overview, recommendations, and reporting basics.

    trailhead.salesforce.com

  • Study for the Marketing Cloud Administrator Exam

    Official cert prep trail combining both certification prep modules for all exam domains.

    trailhead.salesforce.com

Subscriber Data Management18%

Contact model architecture, All Subscribers list vs. Publication Lists vs. Suppression Lists, data extensions vs. list data model, contact counting for billing, unsubscribe propagation across business units, preference and profile centers, and the Contact Delete process.

  • Given a scenario, describe the contact model.
  • Given a scenario, evaluate data quality.
  • Explain preference and profile center concepts.

Resources

  • Marketing Cloud Engagement Contact Management

    Contact Builder, contact model relationships, data extensions, synchronized data sources, and contact data management.

    trailhead.salesforce.com

  • Contact Builder Implementation

    Data model design, data sources, relationships, and building a single customer view in Contact Builder.

    trailhead.salesforce.com

  • Contact Management Solutions

    Locating, evaluating, and maintaining contact records in Marketing Cloud Engagement.

    trailhead.salesforce.com

  • Contact Deletion in Marketing Cloud Engagement

    When and how to delete contacts, Contact Builder deletion, REST API deletion, and best practices.

    trailhead.salesforce.com

  • Audience Segmentation

    Audience segmentation concepts, data organization, segmentation tools, and automation for targeting.

    trailhead.salesforce.com

  • Email Deliverability Essentials

    Sender reputation, deliverability setup, best practices, remediation tactics, and B2B deliverability challenges.

    trailhead.salesforce.com

  • Custom Preference Center Development

    Building a preference center in CloudPages with AMPscript, data collection, and subscriber preference management.

    trailhead.salesforce.com

  • Personalized Email Marketing

    Preference identification, audience profiling, personalized content creation, and email testing.

    trailhead.salesforce.com

Setup38%

Business unit configuration, user roles and permissions, sender authentication packages (SAP), private vs. shared domains, IP warming, Reply Mail Management, security settings (MFA, SSO, SAML), API integration setup (REST and SOAP), connected apps, parent vs. child business unit data access, and Marketing Cloud extension products.

  • Given a scenario, implement the configuration of business units, users/permissions, and security/passwords.
  • Given a scenario, determine how to configure integrations.
  • Describe the features in Setup Home.
  • Describe Marketing Cloud extension products.

Resources

  • Set Up Marketing Cloud Engagement

    Account fundamentals, admin security tools, deliverability setup, GDPR, and CCPA compliance foundations.

    trailhead.salesforce.com

  • Learn Admin Fundamentals in Marketing Cloud Engagement

    Security settings, encryption keys, SSL for landing pages, and data safety in Marketing Cloud.

    trailhead.salesforce.com

  • Marketing Cloud Engagement Security

    Security settings, encryption key management, SSL certificates, and data protection options.

    trailhead.salesforce.com

  • Marketing Cloud Engagement Developer Basics

    Developer tools overview, administration basics, environment setup, and API request fundamentals.

    trailhead.salesforce.com

  • Marketing Cloud Engagement APIs

    REST and SOAP API overview, access tokens, REST API usage across products, and SOAP for Email Studio.

    trailhead.salesforce.com

  • Marketing Cloud Engagement Account Optimization

    Account audit, risk factor identification, and data hygiene for peak sending performance.

    trailhead.salesforce.com

  • Prep: Marketing Cloud Engagement Admin: Setup and Data

    Scenarios and flashcards covering Setup and Subscriber Data Management exam domains.

    trailhead.salesforce.com

  • Deploy Marketing Cloud Engagement

    End-to-end implementation trail covering data management, content, journeys, and advanced features.

    trailhead.salesforce.com

Channel Management16%

Email Studio send classifications, delivery profiles, sender profiles, Mobile Studio configuration (MobileConnect keyword setup, short codes vs. long codes, MMS vs. SMS, MobilePush), Journey Builder entry sources and exit criteria, wait activities, and Marketing Cloud Advertising audience syncing.

  • Given a scenario, describe the configuration of Mobile Studio.
  • Given a scenario, describe the configuration of Email Studio.
  • Given a scenario, describe the configuration of Advertising Studio.
  • Explain the concepts and typical use cases of Journey Builder.

Resources

  • Journey Builder Basics

    Journey Builder access configuration, navigation, entry sources, and sending a single message.

    trailhead.salesforce.com

  • Journey Builder Campaigns

    Planning, building, and launching a welcome campaign with entry sources, activities, and goal criteria.

    trailhead.salesforce.com

  • Manage Campaigns with Journey Builder

    Customer journey basics, Journey Builder setup, campaign building, and path optimization.

    trailhead.salesforce.com

  • SMS Messaging with MobileConnect

    SMS basics, short codes and long codes, keyword configuration, sending messages, and reporting.

    trailhead.salesforce.com

  • App Messaging with MobilePush

    MobilePush setup, push notification sending, Journey Builder integration, and location-based messaging.

    trailhead.salesforce.com

  • Marketing Cloud Advertising Implementation

    Advertising setup, audience syncing to ad platforms, lead capture, and Journey Builder integration.

    trailhead.salesforce.com

  • Marketing Cloud Engagement Send Methods: Quick Look

    Available send methods in Email Studio and when to use each for different campaign types.

    trailhead.salesforce.com

  • Transactional Messaging

    Transactional vs. promotional messaging, use cases, combining both types, and send configuration.

    trailhead.salesforce.com

Maintenance15%

Tracking Extracts and Data Extract Activity in Automation Studio, FTP and SFTP configuration, send log monitoring, bounce management, Reply Mail Management, data retention settings, Intelligence Reports for Engagement, and evaluating when to use add-on products.

  • Given a scenario, describe solutions for data extraction and report generation.
  • Given a scenario, monitor a Marketing Cloud account and provide system availability.
  • Given a scenario, evaluate benefits of additional Marketing Cloud products.

Resources

  • Automation Studio Activities

    Automation Studio tasks, SQL queries, data extraction via API, and troubleshooting automated events.

    trailhead.salesforce.com

  • Intelligence Reports for Engagement

    Campaign-level reporting, dashboards, pivot tables, and scheduled report generation.

    trailhead.salesforce.com

  • Marketing Cloud Engagement Release Readiness

    Release schedule, lifecycle phases, and how to prepare your account for platform updates.

    trailhead.salesforce.com

  • Cert Prep: Marketing Cloud Engagement Admin: Marketing, Channels, and Maintenance

    Flashcards and scenarios for digital marketing, channel management, and maintenance exam topics.

    trailhead.salesforce.com

  • Measure Your Marketing Impact

    Marketing analytics, Intelligence Reports, Marketing Cloud Intelligence, and campaign-level data tracking.

    trailhead.salesforce.com

  • Manage Your Marketing Cloud Engagement Account

    Account optimization, send methods, contact management, and contact deletion workflows.

    trailhead.salesforce.com

  • Marketing Cloud Engagement Data Management

    FTP configuration, data movement, send logs, data retention, and SQL queries for extracts.

    trailhead.salesforce.com

  • Complete Admin Tasks in Marketing Cloud Engagement

    Common admin tasks covering contacts, contact deletion, and account management for administrators.

    trailhead.salesforce.com

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