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Cert++

  1. Home
  3. Study Resources
  5. Marketing Cloud Engagement Consultant
Resource Pack
·Study Checklist

Marketing Cloud Engagement Consultant

4-Step Path to Passing

  1. 1
    Complete the
    Deploy Marketing Cloud Engagement Trail
  2. 2
    Look at the
    Study Checklist
    Every concept you need to know for your exam, available for free to check off as you learn.
  3. 3
    Attempt
    Practice Exams
  4. 4
    Schedule Your Exam

Core Resources

  • Cert++ Practice Exam (1 free exam per cert, then paid)

    Free practice questions with detailed explanations. $10/mo for access to all questions, features, and certifications.

    certplusplus.com

  • Daily Certle Game (3 free questions per day)

    Practice your Salesforce certification knowledge daily with a challenge inspired by Wordle. Topics might not perfectly align with your preferred exam, but there is a lot of overlap between the certs.

    certplusplus.com

  • Get to Know Marketing Cloud Engagement (Trail)

    Salesforce's introductory MCE trail covering email, mobile, social, and advertising for crafting 1-to-1 customer experiences.

    trailhead.salesforce.com

  • MCE Consultant Exam Guide

    The official exam blueprint from Salesforce with the full list of topics, objectives, and format details.

    help.salesforce.com

  • Marketing Cloud Trailblazer Community Group

    Official Trailblazer Community group for Marketing Cloud practitioners to discuss implementation, architecture, and certification.

    trailhead.salesforce.com

  • Cert++ Discord

    The Cert++ community discord for Salesforce professionals. Exam prep, resource sharing, study groups, and more. Free and open to all.

    discord.gg

  • SFXD Discord

    Large Salesforce community discord server with channels for admin topics, career advice, and technical help.

    discord.gg

  • r/salesforce

    Salesforce subreddit for discussions, career questions, certification tips, and community support.

    reddit.com

  • Trailblazer Community

    Connect with other Salesforce learners for peer support, mentoring, and study groups.

    trailhead.salesforce.com

  • Salesforce Certification Score Calculator

    Check your exam score based on section results. Estimates your total score from category percentages (community-maintained third-party tool).

    scuvanov.github.io

Exam Overview

From the official exam guide

Questions

65

60 scored5 unscored

Duration

105 min

1h 45m

To Pass

65%

Min. score

Pricing

$200 registration · $100 retake

Delivery

Online proctored or at a testing center

Experience

2+ years recommended

Prerequisites

None required; Marketing Cloud Engagement Administrator recommended

Exam Topics

Each topic section shows the topic weight, learning objectives, and links to study resources.

Discovery and Architecture16%

Requirements gathering for account structure, data and segmentation strategy, contact identity, deliverability architecture, compliance and consent frameworks, and skill-appropriate solution recommendations.

  • Provided with a set of business requirements, determine what additional information is needed to design the recommended solution.
  • Demonstrate how to gather requirements in order to put together a data and segmentation strategy for the customer.
  • Given a customer skill set, make recommendations on appropriate solutions for long term ease of use and maintenance.

Resources

  • Marketing Cloud Engagement: Quick Look

    MCE product suite overview, Studios, Builders, and platform capabilities.

    trailhead.salesforce.com

  • Marketing Cloud Engagement Basics

    Digital marketing strategy, MCE product suite, and core use cases across channels.

    trailhead.salesforce.com

  • Audience Segmentation

    List and data extension segmentation, data filters, SQL queries, and automation of audience builds.

    trailhead.salesforce.com

  • Marketing Cloud Engagement Contact Management

    Contact model, contact keys, data extension relationships, synchronized data sources, and Contact Builder.

    trailhead.salesforce.com

  • Marketing Cloud Engagement Data Management

    Data model design, data extensions, send logs, SQL queries, and data import/export.

    trailhead.salesforce.com

  • Email Deliverability Essentials

    Sender reputation, authentication (SPF, DKIM, DMARC), warm-up strategies, and B2B deliverability challenges.

    trailhead.salesforce.com

  • Marketing Cloud Engagement Account Optimization

    Account setup audit, risk factors, data hygiene, and sending performance best practices.

    trailhead.salesforce.com

  • Cert Prep: MCE Admin - Setup and Data

    Scenarios and flashcards for account setup, subscriber data management, and data architecture.

    trailhead.salesforce.com

  • Deploy Marketing Cloud Engagement (Trail)

    End-to-end implementation trail covering Contact Builder, data, email, Journey Builder, and Automation Studio.

    trailhead.salesforce.com

  • Marketing Cloud Engagement Security

    Encryption key management, landing page security, data safety, and account-level security controls.

    trailhead.salesforce.com

Integration20%

Marketing Cloud Connect setup and troubleshooting, synchronized data extensions (Contacts, Leads, Campaigns, Cases), connected vs. disconnected sends, send logging, extension products, and data model implications for personalization.

  • Given a customer use case, demonstrate knowledge of features, viability, and troubleshooting of Marketing Cloud Connect.
  • Articulate how data model will support personalized and relevant messaging and content.
  • Given a customer use case, recommend which extension product(s) addresses the requirement.

Resources

  • Quick Start: Create and Send an Email with Marketing Cloud Engagement

    Hands-on quick start for building and sending a marketing email in MCE.

    trailhead.salesforce.com

  • Guide to Marketing Cloud Connect Setup

    MC Connect architecture, connected app installation, user setup, and configuration steps.

    trailhead.salesforce.com

  • Salesforce CRM Setup and Configuration

    Installing MC Connect in a Salesforce CRM org, package configuration, and permission setup.

    trailhead.salesforce.com

  • Explore Synchronized Data Sources

    Synchronized data extensions for Contacts, Leads, Campaigns, and Cases; Contact Builder and MC Connect relationship.

    trailhead.salesforce.com

  • Organize Your Data (Contact Builder)

    Data Designer navigation, attribute groups, attribute sets, and linking data extensions to the contact model.

    trailhead.salesforce.com

  • Build Your Data Model

    Setting up data sources, data extensions, attribute groups, and linking in Contact Builder.

    trailhead.salesforce.com

  • Collect Data with a Send Log

    Send log setup, tracking connected sends, and capturing custom send data for analysis.

    trailhead.salesforce.com

  • Marketing Cloud Advertising Implementation

    Advertising Studio setup, audience syncing to ad platforms, and Journey Builder ad integration.

    trailhead.salesforce.com

  • Marketing Cloud Engagement APIs

    REST and SOAP API capabilities, authentication, and common integration patterns.

    trailhead.salesforce.com

  • Optimize and Grow Your Use of Marketing Cloud Engagement (Trail)

    Cross-channel messaging, AMPscript, Einstein, and advanced personalization for growing MCE implementations.

    trailhead.salesforce.com

Account Configuration12%

Business unit hierarchy design, parent and child BU data sharing, Sender Authentication Package (SAP) components, Reply Mail Management, IP warming, dedicated IPs, and Mobile Studio configuration.

  • Given a customer scenario, determine the appropriate account hierarchy.
  • Given a scenario, solution issues regarding Reply Mail Management.
  • Analyze the impact of applying Sender Authentication Package (SAP) to a business unit.
  • Given a scenario, demonstrate knowledge of features and troubleshooting of Mobile Studio.

Resources

  • Quick Start: Create and Send a Message in Journey Builder

    Hands-on quick start building and sending a single Journey Builder message end to end.

    trailhead.salesforce.com

  • Set Up Marketing Cloud Engagement (Trail)

    Account setup, business units, user roles, SAP configuration, and getting a new MCE account production-ready.

    trailhead.salesforce.com

  • SMS Messaging with MobileConnect

    SMS short codes, keyword configuration, message sending, Journey Builder SMS activities, and campaign reporting.

    trailhead.salesforce.com

  • App Messaging with MobilePush

    MobilePush setup, push notification types, location-based messaging, and Journey Builder push activities.

    trailhead.salesforce.com

  • Learn Admin Fundamentals in Marketing Cloud Engagement (Trail)

    Admin fundamentals trail covering account administration, subscriber management, security, and channel setup.

    trailhead.salesforce.com

  • Manage Your Marketing Cloud Engagement Account (Trail)

    Account management trail: user roles, business units, data hygiene, deliverability audits, and account optimization.

    trailhead.salesforce.com

  • Mobile Messaging Strategies

    Mobile marketing with SMS, push notifications, Facebook Messenger, and LINE messaging strategies.

    trailhead.salesforce.com

  • Cert Prep: MCE Admin - Marketing, Channels, and Maintenance

    Scenarios and flashcards for digital marketing, channel management, and account maintenance.

    trailhead.salesforce.com

Automation20%

Journey Builder vs. Automation Studio selection, Journey Builder entry sources, activity types (Email, SMS, Wait, Decision Split, Engagement Split, Einstein Split, Update Contact), re-entry settings, goal and exit criteria, Automation Studio scheduled and triggered activities, SQL query activities.

  • Given a customer scenario, provide the appropriate automation type and activities that should be utilized.
  • Given a customer scenario, design complex automations using Journey Builder and Automation Studio.

Resources

  • Journey Builder Basics

    Journey Builder dashboard, entry sources, activity types, single message sends, and access configuration.

    trailhead.salesforce.com

  • Journey Builder Campaigns

    Planning a journey campaign, entry source setup, building and testing a welcome journey.

    trailhead.salesforce.com

  • Automation Studio Activities

    Automation Studio activity types, SQL query activities, API-triggered automations, and troubleshooting.

    trailhead.salesforce.com

  • Einstein Engagement Scoring in Marketing Cloud Engagement

    Einstein Engagement Scoring, engagement personas, and using Einstein Split in Journey Builder.

    trailhead.salesforce.com

  • Engagement Splits in Journey Builder using AMPscript

    Creating Decision Splits and Engagement Splits driven by email link click data and AMPscript logic.

    trailhead.salesforce.com

  • Path Optimizer in Journey Builder

    A/B testing journey paths, winner selection criteria, and optimizing customer journeys.

    trailhead.salesforce.com

  • Manage Campaigns with Journey Builder (Trail)

    Full Journey Builder trail covering basics, campaigns, Einstein Scoring, Path Optimizer, and advanced activities.

    trailhead.salesforce.com

  • Use Journey Builder Strategies (Trail)

    Planning and launching effective journeys, including lifecycle journeys and re-entry strategy.

    trailhead.salesforce.com

Data Modeling and Management21%

Data extensions vs. list model, sendable vs. non-sendable data extensions, contact model and All Contacts billing, data views vs. tracking extracts vs. standard reports, SQL queries, send logging, data import and export, and contact deletion.

  • Given a customer scenario, demonstrate the ability to differentiate when to use standard reports, data views, and tracking extracts.
  • Explain the various data objects in Marketing Cloud.
  • Evaluate implications on data model when choosing contact identity.

Resources

  • Contact Builder Implementation

    Contact model setup, data sources, attribute groups, and building a single view of the customer in Contact Builder.

    trailhead.salesforce.com

  • Contact Management Solutions

    Locating, evaluating, and maintaining contact records; All Contacts count and data hygiene.

    trailhead.salesforce.com

  • Contact Deletion in Marketing Cloud Engagement

    When and how to delete contacts, suppression vs. deletion, and data retention implications.

    trailhead.salesforce.com

  • Marketing Cloud Engagement Send Methods: Quick Look

    Scheduled, triggered, and transactional send types in MCE and when to use each.

    trailhead.salesforce.com

  • Transactional Messaging

    Transactional vs. commercial messages, when to use each, and combining both in a sending strategy.

    trailhead.salesforce.com

  • Intelligence Reports for Engagement

    Campaign-level reporting dashboards, pivot tables, and scheduled reports for MCE send data.

    trailhead.salesforce.com

  • Omni-Channel Digital Marketing: Quick Look

    Cross-channel customer experience design and how data from multiple channels feeds the contact record.

    trailhead.salesforce.com

  • Digital Marketing Roadmap Development

    Assessing marketing program maturity, building a digital roadmap, and creating a governance framework.

    trailhead.salesforce.com

Messaging11%

Content personalization methods (AMPscript, dynamic content, content blocks), email creation and testing, channel selection (Email Studio, MobileConnect, MobilePush, CloudPages), subscriber preferences, and A/B testing.

  • Given a customer scenario, describe various ways to individualize message content.
  • Given a customer scenario, determine the appropriate messaging option.

Resources

  • Email Creation and Sending

    Importing subscriber data, building emails with Content Builder, and testing and sending in MCE.

    trailhead.salesforce.com

  • Content Builder Basics

    Content Builder organization, asset management, user permissions, and customization options.

    trailhead.salesforce.com

  • Content Builder Features

    Content types, creating and editing content blocks, dynamic content, mobile content, and reusable templates.

    trailhead.salesforce.com

  • Personalized Email Marketing

    Subscriber preferences, audience building, A/B testing, and designing personalized email campaigns.

    trailhead.salesforce.com

  • AMPscript for Marketers

    AMPscript syntax, variable declarations, Lookup functions, and data-driven personalization in emails.

    trailhead.salesforce.com

  • AMPscript Solutions

    Advanced AMPscript use cases: loyalty emails, data-driven emails, and personalization patterns.

    trailhead.salesforce.com

  • Marketing Cloud Engagement Programmatic Languages

    AMPscript, SSJS, and Guide Template Language: when to use each programmatic language in MCE.

    trailhead.salesforce.com

  • Create Compelling Content with Content Builder (Trail)

    Full Content Builder trail covering content creation, dynamic content, mobile optimization, and reuse patterns.

    trailhead.salesforce.com

  • Create Dynamic Content

    Enhanced dynamic content setup, rule-based content swapping, and dynamic content in email templates.

    trailhead.salesforce.com

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