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Guest browsing and self-registration for a B2B store

Key Takeaway

Buyer groups decide which products and prices people can access: guests reach them through the guest buyer profile, and self-registered buyers through default buyer groups or manual assignment.

A B2B store can let people in without a login. Guest access lets visitors who aren't logged in browse the store, add products to a cart and place orders, depending on the access you grant. Self-registration lets a visitor create their own account and log in, so an admin doesn't have to create every buyer account by hand.

How guests get products and prices

Guests get their products and prices through the store's guest buyer profile. The path runs in this order:

  1. The GuestBuyerProfileId field on WebStore points to the guest buyer profile.
  2. The guest buyer profile sets which buyer groups belong to it.
  3. Those guest buyer groups set the entitlements and pricing guests see.

Logged-in buyers work the same way. The entitlement policies on their buyer groups decide which products and prices they can access.

Disabling guest access also unassigns buyer groups from the guest buyer profile, so it does more than hide the catalog from guests.

Salesforce Accredited B2B Commerce Developer Professional Study Guide

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Manage data intelligently with regard to relationships and integrations as needed to support getting a B2B Storefront established and running

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