Root causes when a buyer cannot see or find a product
Key Takeaway
When a buyer can't see or find a product, a link is usually broken in the chain that connects the buyer to the product: store access, buyer group, entitlement policy (or qualification rule), category, or search index.
Product visibility in a B2B Commerce store works like a chain. If any link is missing, the product is hidden from that buyer. You find the failed link with the Troubleshooting Assistant and the Search Index page.
Store access
Store access comes before product access. Only users whose profile or permission set is a member of the store's community can access the store. A missing membership locks the buyer out of the whole store, not just one product. So if a buyer can open the store but can't find one product, look further along the chain.