Matching subvertical solutions to a firm's lines of business
Key Takeaway
Match each of a firm's lines of business to the subvertical built for its clients. Set up each matching subvertical in the same org instead of choosing only one.
Agentforce Financial Services is split into subverticals. A subvertical is a ready-to-use solution for one part of a financial institution, such as Retail Banking, Wealth Management, Commercial Banking, Insurance, Mortgage, or Lending. Each subvertical adds its own apps, data models, and features for a specific type of client and process. A solution design starts by matching each line of business at the firm to the subvertical built for it.
How to match lines of business to subverticals
Each subvertical is built for a specific type of client and process, so start with who each line of business serves.
| Line of business | Clients and products |
|---|---|
| Retail banking | Individual customers |
| Wealth management | Tailored financial advice for clients |
| Commercial banking | Businesses, government agencies, and institutional clients |
| Insurance | Policies for individuals and organizations |
| Lending | Products such as home, auto, and mortgage loans |
- List each line of business the firm runs.
- Use the table to identify who each line of business serves and what it provides.
- Pick the subvertical built for that line of business.
- Set up each matching subvertical in the same org. One org can run one or more subverticals, so a firm with several lines of business doesn't have to choose only one.
Harbor Point Financial runs a branch network for individual customers. It also has a team that lends to local businesses and manages their cash, and an agency that sells home and auto policies. The consultant maps the branch network to Retail Banking, the business team to Commercial Banking, and the agency to Insurance. All three subverticals go into the same org.