Household representation with business accounts and Party Relationship Group
Key Takeaway
In the standard data model, a household is a business account related to a Party Relationship Group with the type Household. Members link to it through Account Contact Relationships. Relationships between members, such as a marriage, need records in both directions.
In the standard data model of Agentforce Financial Services, a household is two records working together: a business account and a Party Relationship Group with the type Household. Family members are person accounts linked to that business account. Other relationship objects map how people, households, and organizations connect to each other. Together, these records give advisors an overall view of a family's members, relationships, and finances, which is critical for services like wealth management.
Person accounts and business accounts
Agentforce Financial Services uses two kinds of accounts. A person account tracks an individual, such as a client, a client's family member, or a key staff member at a business client. A business account tracks an organization or a group of individuals, such as a household, a company, or a government agency.
Not every client needs a household. When your work focuses on individual clients, a single person account is often enough. Households add value where family relationships matter, such as in wealth management.