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Business clients, key people and ownership structures

Key Takeaway

A business client is a business account. Its owners link to it through relationship records: an Account Account Relationship for a business owner and an Account Contact Relationship for an individual owner. With Business Client Engagement turned on, both records hold shareholding fields such as Total Share Percent. A Party Profile that passed Know Your Customer (KYC) checks can be reused, so the checks aren't repeated.

Agentforce Financial Services tracks a business client as a business account. Relationship records connect the account to the people who run or own the business and to the companies it owns or is controlled by. Business Client Engagement adds ownership and shareholding details and onboarding objects. Relationship managers use them to identify beneficial owners and controlling parties for compliance, and they can see the whole structure in a graph.

Business accounts for business clients

Agentforce Financial Services tracks a business client as a business account. When users create the account, they choose "Business", then add details such as Type (for example, Prospect) and Industry.

The people tied to the business, such as employees, executives and board members, are person accounts or contacts. Relationship records link them to the business account.

Salesforce Accredited Agentforce Financial Services Professional Study Guide

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Given a set of requirements, identify the relationships, objects, and record types needed to meet the business requirements using the Agentforce Financial Services data model

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