Client profile and held-away financial details beyond financial accounts
Key Takeaway
In the individual model, Employment and Education records relate to the Contact, while Identification Document records, assets, liabilities, and goals relate to the Account. An org may store financial accounts in the standard objects even with the managed package installed. In that case, record a tangible asset as a Party Financial Asset and each additional owner as a Party Financial Asset Additional Owner.
Agentforce Financial Services extends the Salesforce data model so a firm can see a client's whole financial life, not just the accounts it manages. Custom objects hold a client's employment, education, identification documents, tangible assets, liabilities, and goals. Settings on each financial account separate the firm's own products from held-away accounts. A consultant combines these pieces to give advisors a complete client and household profile, so the design work is knowing which object holds each detail and which record it attaches to.
How a client is modeled
Agentforce Financial Services adds custom fields to the standard Account and Contact objects to model clients. It adds custom objects, too, for areas such as client financials and relationship groups. As a result, a client profile is a person record plus a set of related records.
A person is modeled in one of two ways: person accounts or the individual model.
| Person accounts | Individual model | |
|---|---|---|
| When it's used | Enabled in trial orgs and new installations; better B2C support for most organizations | Supported only for orgs that already have an individual model implementation |
| Account record type | PersonAccount | IndustriesIndividual |
The person model drives the Account record type as shown, unless the org created custom record types.
In the individual model, Salesforce automatically creates a primary Contact for each Account that has the individual record type. A person in the individual model therefore has both an Account and a Contact, which is why it matters which of the two each profile object relates to.