Presentation engagement metrics and click stream data retention
Key Takeaway
The cleanup job permanently deletes presentation click stream entry records older than the retention period, and the retention period can't be shorter than 12 months. To keep that engagement history, deploy the Life Sciences Data Kit and select "Store Deleted Records" on the Presentation Click Stream Entry data stream, so the data stays in Data 360.
When sales reps show presentations to healthcare professionals (HCPs), Life Sciences Cloud records how each slide was used. These engagement metrics are stored as presentation click stream entry records. You report on them to improve presentation strategy. The records pile up and use org storage, so admins set a retention period and a cleanup job to remove old ones.
What the records capture
One presentation click stream entry record is created for each slide presented. A single presentation page can contain multiple slides, so one page can produce several records.
Per-slide metrics can include these details:
- Presentation details: pages and content versions
- Related products
- Messages and guidance
- The related HCP account
- The visit or remote engagement where the metrics were captured
- How the participant accessed the presentation: browser, device type and operating system
- Timestamps for when the user opened and left a page
- Total time on the page
- Content feedback from the participant during or after the presentation
Which metrics are tracked depends on settings such as participant tracking and presenter tracking. Whether those settings are turned on changes what data you get.
Users need Read, Create, Edit and Delete object permissions on Presentation Click Stream Entries to access presentations and work with Intelligent Content features.