Briefings audio summaries for pre-visit preparation
Key Takeaway
Briefings generates daily audio briefings only for user profiles added to the Presentation Content Definition Assignment through "Manage Assignments". Giving users the "Use Briefings" permission and read access to Presentation Content doesn't replace adding their profile there.
Briefings turns complex account data into short, AI-generated audio briefings. Field users play them in the Life Sciences Cloud Mobile app before their scheduled HCP and HCO visits. They listen on the go, like podcasts. The purpose is to cut the time that sales reps, medical science liaisons (MSLs), and key account managers (KAMs) spend reviewing account data by hand.
What a briefing contains
Briefings creates one persona-aware, AI-generated audio briefing for each account a user is scheduled to visit. Each briefing covers summaries of changes, key activities and engagements, and discussion points. The content includes visit history, prescribing trends, and key talking points.
The content is tailored to the user's role and accounts.
| Role | What the briefing gives them |
|---|---|
| Sales reps | Focused account briefings for their designated territory |
| MSLs | Insights to prepare for interactions with influential HCPs |
| KAMs | Insights to understand client needs and address concerns |
Each audio briefing is limited to 3,000 characters. Anything beyond that limit is truncated in the generated audio.