During information discovery, a business analyst gathers as much information as possible by asking every who, what, where, why, when, and how question about the work, because without the right information you cannot form the best conclusions or bring a project to fruition. Strategy analysis starts by identifying the business need, which is of strategic or tactical importance, then uses that need to observe the current state, define future and transition states, and recommend the highest-value approach, including the work or scope required. Much of that information lives in stakeholders’ and end users’ minds rather than in documents, so the analyst elicits it through interviews, observation, process mapping, and related techniques.