Pharma patient support program design with care programs
Key Takeaway
Use the Care Program data model to plan and track a pharma patient support program, because it records who is eligible, who is enrolled, which products and providers are involved, and what consent each patient gave.
A care program is a set of support services that a healthcare or life science organization offers to patients, such as medication access, financial assistance, education, and wellness plans. Organizations run care programs to increase adherence to care plans, encourage wellness, and provide financial help. In Agentforce Health, a pharma company can use the Care Program data model to run a patient support program for a specific drug.
Care programs and care plans
Care program services can include patient outreach, access to care and medications, financial assistance, and fitness and wellness plans.
A care program is not a care plan. A care plan helps the healthcare team coordinate care for one patient, while a care program is a set of services offered to participants. You can link the two.
A doctor prescribes a migraine medication as part of Priya's care plan. The doctor then enrolls Priya in the drug maker's migraine management care program. Her care plan and the care program are separate things, but they are linked through her treatment.