Stakeholder identification and analysis for a health implementation
Key Takeaway
Identify stakeholders early with a broad test, then map each one by influence and by interest or impact to decide how to engage them.
Stakeholder identification and analysis is the discovery work of finding everyone who has an interest in a project or is affected by it, then working out how much influence each one has. Much of what stakeholders know is never written down, so finding them early sets up everything that follows.
Who counts as a stakeholder
Identify stakeholders early, during information discovery. To build the first list, use a broad test: anyone who has an interest in the issue under consideration, or who may be affected by it, is a stakeholder.
Internal stakeholders include these groups:
- Owners (founder, chairperson, director)
- Managers (CXO, executive, manager)
- Employees (staff, teams, departments, groups)
External stakeholders include these groups:
- Customers (buyers and users of products or services)
- Partners
- Suppliers (vendors)
- Competitors
- Regulators (regulating and governing bodies)