Multi-market enablement with sales orgs and org units
Key Takeaway
Sales orgs split one Salesforce org into markets, and org units model the smaller parts of a business inside each sales org. The offline mobile app receives data only for a user's Mobility Sales Org, and a user can have only one.
Multi-market management lets one Salesforce org serve several markets, such as different countries, by splitting data, business processes, and configurations into sales orgs. Org units sit inside a sales org. They model the smaller parts of a business, such as departments or branch offices, in a time-dependent hierarchy. Together, sales orgs and org units let Agentforce Consumer Goods run market-specific processes without a separate Salesforce org for each market.
Multi-market management
Multi-market management segments data, business processes, and configurations by market inside one Salesforce org, so you don't need a separate Salesforce org for each market.
Dedicated Salesforce orgs for each country bring extra costs and overhead. Dedicated Salesforce orgs also lack overall reporting.