Direct Store Delivery versus Van Sales delivery models
Key Takeaway
In Direct Store Delivery (DSD), the driver delivers goods that were ordered in advance. In Van Sales, the driver creates the order during the store visit and fills it from the free stock on the truck.
Direct Store Delivery (DSD) and Van Sales are two delivery models in Agentforce Consumer Goods. In both, a driver takes a truck from a warehouse and serves retail stores directly. The models differ in when the order exists, so the driver does different work at each store. Both models are built on routes and tours, and a tour runs through the same three phases from start of day to end of day.
How DSD and Van Sales differ
The two models differ in when the order exists. In DSD, the driver delivers goods that were ordered in advance. In Van Sales, the order is not placed ahead of time. The driver creates the order during the store visit and delivers the ordered goods from the free stock on the truck, which means the driver sells from what the truck carries.
The DSD Driver and the Van Sales Rep work their tours differently:
| DSD Driver | Van Sales Rep | |
|---|---|---|
| When the order exists | Before the visit (ordered in advance) | During the store visit |
| Start of the tour | Starts with a preloaded truck | Checks out products for the vehicle at the warehouse |
| At each store visit | Delivers pre-ordered goods and collects empties | Does a quick store audit, creates van sales orders, takes the products from the truck, and hands them to the customer with an invoice |
| Collecting money | Collects money at the end of the tour | Collects money from cash customers |
At the end of the tour, the DSD Driver also tracks asset presence and checks in remaining products.
Two drivers from the same snack company are on the road on Tuesday. Ana is a DSD Driver. Her truck left the warehouse preloaded with a supermarket's order from last week for 40 cases of crackers. At the supermarket, she delivers the 40 cases and collects the empty crates. Tom is a Van Sales Rep. That morning he checked out a mix of products for his truck at the warehouse, with no orders attached. At a small kiosk, he does a quick store audit and sees that the pretzel shelf is nearly empty. He creates a van sales order for 5 cases, takes them from his truck, and hands them to the owner with an invoice. The kiosk is a cash customer, so Tom collects the money.