Base versus Advanced Data Model analytics templates
Key Takeaway
Analytics for Consumer Goods gives store-level insights, while Analytics for Consumer Goods - Advanced Data Model gives account-level insights.
Agentforce Consumer Goods offers analytics templates that turn retail execution data into ready-made CRM Analytics dashboards for sales managers and sales reps. Two of these templates report at different levels. Analytics for Consumer Goods gives insight at the store level. Analytics for Consumer Goods - Advanced Data Model gives insight at the account level. When you know which level each app covers, you know which app answers a question about a single store and which app answers a question about an account.
Store-level versus account-level insights
Analytics for Consumer Goods is store-focused, so it gives store-level insights. Analytics for Consumer Goods - Advanced Data Model is account-focused, so it gives account-level insights. In short, people call the second one the Advanced Data Model app.
| Analytics for Consumer Goods | Analytics for Consumer Goods - Advanced Data Model | |
|---|---|---|
| Level of insight | Store | Account |
| What sales reps get | Store-level visibility into visits, sales and compliance | Account-level insights on visits, sales, compliance and top-selling products |
The dashboards in Analytics for Consumer Goods track retail business performance, store compliance, at-risk stores and top-selling products. Sales managers use the Advanced Data Model app to increase sales, improve account compliance, identify accounts at risk and maximize sales rep effectiveness.
Your company sells snacks to FreshMart, a customer with 40 stores. A sales rep named Priya wants to know how the FreshMart store on Main Street is doing after her last visit. Analytics for Consumer Goods fits her question because it gives store-level visibility into visits, sales and compliance. Her manager, Tom, wants a different answer: how the FreshMart account is doing and which accounts are at risk. The Advanced Data Model app fits Tom's question because it gives account-level insights.