B2B buying patterns and markets B2B Commerce serves
Key Takeaway
Salesforce B2B Commerce serves business buyers who place large, frequent, or recurring orders. Because it runs on the Salesforce Platform, the store uses your existing CRM data. Selling directly to consumers calls for D2C Commerce instead.
B2B (business-to-business) companies sell bulk goods to buyers at other businesses. Their buyers order differently from retail shoppers. Salesforce B2B Commerce lets these companies run online stores where business buyers serve themselves. B2B Commerce runs on the Salesforce Platform, so store data connects with the rest of the CRM.
B2B businesses and their markets
B2B businesses are complex operations that sell bulk goods to buyers from other businesses, such as retailers and wholesalers. They earn revenue from orders, reorders, and subscription services for those goods.
B2B businesses operate in four primary markets:
- Producers
- Resellers
- Governments
- Institutions
With B2B Commerce, a business serves its distributors, dealers, and small businesses through a digital-first, consumer-like ecommerce experience built around sales.