Running natively in the Salesforce org with shared CRM data
Key Takeaway
B2B Commerce runs inside your own Salesforce org and stores its data in Salesforce objects, so online orders and other commerce data combine with CRM data into one view of each account.
Salesforce B2B Commerce is an ecommerce app for companies that sell to other businesses. B2B Commerce is part of the Commerce app on the Salesforce Platform. The store runs inside Salesforce orgs, not as a separate system. Because the store lives on the same platform as Salesforce CRM, the store shares data, tools and integrations with the rest of Salesforce, which is the core of its value proposition.
Who B2B Commerce is for
B2B Commerce is built for a smaller set of known business customers who place very large, frequent or recurring orders. For example, a wholesaler can use a B2B Commerce site to place orders and restock its stores.