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Reusing standard platform tools in B2B Commerce

Key Takeaway

B2B Commerce is built on the Salesforce core platform, so its stores reuse the tools admins already know. When you position the product, this reuse is the core value.

Because B2B Commerce runs on the core platform, commerce shares one data model and one set of admin tools with the rest of Salesforce. Admins set up commerce users with profiles and permission sets, and they set up buyers as standard accounts. Experience Cloud site membership controls who can access a store. Commerce dashboards are built from Lightning reports, and standard data tools such as Data Loader and Flow Builder work with commerce data.

Built on the Salesforce core platform

B2B Commerce is built on the Salesforce core platform. As a result, every store gets the same performance, security, and scalability as standard Salesforce Platform technologies.

Commerce runs on a single global platform with a unified data model for B2B, order management, and your partner ecosystem. The unified data model gives you a single view of each buyer across the whole order lifecycle.

B2B Commerce also integrates with other Salesforce products and partners:

  • The Salesforce Marketing, Sales, Service, and Data 360 clouds, which connect the customer journey from marketing to sales to service
  • Salesforce Payments, tax, and shipping solutions, which handle payments and shipping
  • AgentExchange, which offers more partner integrations
Salesforce Accredited B2B Commerce Administrator Professional Study Guide

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Position B2B Commerce. Avoid difficult situations like B2B Commerce competes and advocate the value proposition of residing on top of a Salesforce core architecture

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