Search engine optimization settings for B2B stores
Key Takeaway
B2B store SEO uses four tools: SEO-friendly URLs, page meta tags, the sitemap and content snapshots. The sitemap is generated from the entitlements defined for the guest user, so grant guest access through entitlements, not sharing rules.
Search engine optimization (SEO) is the set of store settings that let search engines find, index and rank your B2B store's pages, so buyers can discover your products through search. B2B Commerce gives admins four main tools for SEO: SEO-friendly URLs, page meta tags, the store sitemap, and content snapshots served to web crawlers.
Page meta tags
Page meta tags cover a page's title, description and headings.
On Product and Category pages, the "Title Tag" and "Meta Description" fields on the record set the title and description meta tags. Search engines take a page's title from the title meta tag. The description meta tag can appear in search results and should accurately describe the page in 150–165 characters.
An admin sets up the product page for a Heavy-Duty Pallet Jack. She enters "Heavy-Duty Pallet Jack, 5,500 lb Capacity" in Title Tag. In Meta Description, she writes about 160 characters that name the capacity, fork length and warranty. Search engines take the page title from the title meta tag, and the description can show under that title in search results.