Buyer self-service capabilities that differentiate B2B stores
Key Takeaway
B2B Commerce gives known business buyers self-service tools for big, repeat, and team purchases, such as large carts, two-click reorders, cart sharing, and multiple saved carts. Because it runs on the Salesforce Lightning Platform, the store uses the same CRM data as the rest of the business.
Salesforce B2B Commerce lets companies sell to other businesses, such as retailers and wholesalers. Its stores serve a smaller set of known customers who place extremely large, frequent, or recurring orders. Buyer self-service features let these buyers handle big, complex purchases on their own, from building very large carts to shipping one order to many addresses. B2B Commerce runs on the Salesforce Lightning Platform, so the store works from the same CRM data the rest of the business uses.
Who B2B stores are built for
B2B Commerce sites are designed for a smaller set of known customers with extremely large, frequent, or recurring orders. For example, a B2B Commerce site makes it easy for wholesalers to place orders and stock up their stores.
B2B Commerce uses real-time customer data to tailor the site to each customer, provide purchasing recommendations, and guide the customer through the ecommerce experience. Custom storefront themes give each account a unique look and feel.