Buyer group assortment and pricing personalization
Key Takeaway
Entitlement policies decide which products a buyer group sees and whether it sees prices. Price books decide which prices it gets, but a buyer group price book doesn't show prices on its own: the buyer group must also be assigned to the store.
In a B2B Commerce store, buyer groups let you show different sets of buyers different products and different prices. Entitlement policies decide which products a buyer group can see and whether it can see prices. Price books, assigned to buyer groups or to the store, decide which prices those buyers are eligible for. So one store can give a large distributor and a small retailer different catalogs and different prices.
Buyer groups
Each individual buyer is linked to a buyer group as a Buyer Group Member (BuyerGroupMember). When you create a store, the system automatically creates a default buyer group and a default entitlement policy. You can add more buyer groups and entitlement policies as needed. A B2B store can have multiple buyer groups and markets.