Multiple stores, channels and markets from one org
Key Takeaway
To serve a new region with its own price book, entitlement policy, currency, ship-to countries, and locales, you can add a market to an existing store instead of creating a new store. On a B2B store, markets apply only to guest buyers unless "Markets for B2B authenticated buyers" is enabled.
Salesforce B2B Commerce lets a business run online stores inside its own Salesforce org, using standard Lightning features instead of a separate commerce system. One org can host several stores and run a B2B channel and a direct-to-customer (D2C) channel side by side. A single store can also be split into markets, so each region sees its own prices, promotions, and entitlements. When you position B2B Commerce, the value to explain is that stores, channels, markets, and commerce data share one Salesforce org.
A unified platform
Salesforce B2B Commerce is a unified platform. You build a store from store templates in Experience Builder. You set up checkout, payment, and store settings with standard Lightning functionality.
B2B Commerce is available only in Lightning Experience, on Enterprise, Unlimited, and Developer editions.
Commerce data for accounts, products, price books, and entitlements lives in the same org that runs your stores. You can import that data with a CSV file.