Displaying CMS content on store pages in Experience Builder
Key Takeaway
Before a store page can show CMS content, the site must be a channel of the CMS workspace and the content must be published there. You then place the content with components that use data binding on LWR sites, or with CMS components and collections on Aura sites.
Salesforce CMS is a hybrid content management system. You create content once in a CMS workspace and publish it to channels, such as Experience Builder sites and commerce sites. To show that content on store pages, you add the site as a channel to the CMS workspace, publish the content, and place it on pages with Experience Builder components. The components you use differ between LWR sites and Aura sites.
What a hybrid CMS does
Salesforce CMS is a hybrid CMS. Channels built on Salesforce include a commerce site, a marketing email, a customer community, and a partner portal. Because you use the same content wherever you publish it, your brand and content stay consistent.
You can also use content from an external CMS in an Experience Builder site. Reasons to do so include consistent branding, reuse of material, and easier maintenance.