Connecting commerce with Sales, Service and Marketing clouds
Key Takeaway
Because B2B Commerce runs on the Salesforce Lightning Platform, connecting it with Sales, Service, Marketing, and Data 360 gives teams a single view of each buyer.
Salesforce B2B Commerce is built on the Salesforce Lightning Platform, so a B2B store shares data and workflows with the other Salesforce clouds instead of standing alone. When you position B2B Commerce, advocate this shared platform, because it is a key part of the B2B Commerce value proposition.
Why the shared platform matters
B2B Commerce runs on a single global platform with a unified data model for B2B, order management, and your partner ecosystem. Because the data model is shared, you get a single view of your buyers throughout the entire order lifecycle.
Access to CRM data is a core B2B Commerce feature. The store can use Salesforce CRM data for a complete view of the customer or account. You can combine data from your Salesforce CRM and commerce applications to get a complete view of your customers, distributors, and buyers, so orders and accounts are easier to manage. B2B Commerce also uses real-time customer data to tailor the site to each customer and provide purchasing recommendations.
Unifying Salesforce systems creates a single source of truth for sales, inventory, and customer behavior across channels. Connecting order management, inventory, and fulfillment reduces manual effort and errors. Real-time visibility into what sells, where, and to whom lets you use AI to forecast demand.
Every B2B store includes the same performance, security, and scalability as the standard Salesforce Platform technologies.