Business value of Salesforce CMS for product content across channels
Key Takeaway
Salesforce CMS is a hybrid CMS. You create product content once in a CMS workspace, and any channel you add to that workspace can use it, inside or outside Salesforce. You never rebuild the content for each channel.
Salesforce CMS is a hybrid content management system. Teams create content once in a central place in Salesforce and deliver it to many channels, inside or outside Salesforce. In B2B Commerce, Salesforce CMS holds a store's product media. The store and other channels reuse the same product images and content, so teams save time and branding stays consistent.
What a hybrid CMS does
Salesforce CMS is a hybrid CMS. You author and maintain content in one central place in Salesforce, then serve it anywhere.
You can serve that content to channels built on Salesforce, such as a commerce site, a marketing email, a customer community, or a partner portal. You can also serve it to channels outside Salesforce.
The main business value is reuse. Teams don't rebuild the same product images and copy for each channel, so using the same content in many places saves them time. Reuse also keeps branding consistent. You can also personalize content for different audiences.
Northwind Valves sells industrial valves through its B2B store. The company also sends a monthly marketing email and runs a customer community. Without a central CMS, the team would rebuild the same valve photos and product descriptions three times, and the three versions could drift apart. With Salesforce CMS, the team creates the photos and descriptions once, in one central place in Salesforce, and delivers them to all three channels. When a description needs a change, the team maintains it in that one place.