Core B2B Commerce data model objects and their roles
Key Takeaway
The Store (WebStore) is the hub of the B2B Commerce data model. Buyers reach products and prices through a chain: buyer account, then buyer group membership, then the group's entitlement policy and price books.
B2B Commerce runs on a preconfigured data model, which is a set of Salesforce objects that work together to power a B2B store. Each object holds one piece of the business: the store itself, what you sell, how products are organized, what they cost, and which buyers can see and buy them. If you know how these objects connect, you know where to look when a buyer sees the wrong products or prices.
The Store is the hub
The Store (WebStore) is the hub of the data model. The other commerce objects sit around it like spokes on a wheel. A store is a container for commerce data held in catalogs, categories, price books, products, buyers, buyer groups and entitlement policies.
The store record holds the fields that define the store, such as supported currencies, languages and price books. By default, a store has a default store experience, a set of supported languages and a set of supported currencies.
Every B2B store uses an Experience Cloud site for the front-end shopping experience. You can create multiple stores to serve different business areas or regions.