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Buyer versus Buyer Manager permission set capabilities

Key Takeaway

Buyer is for one person's everyday shopping. Buyer Manager adds the carts and orders of all buyers on the account, plus contacts and reports, and it needs Customer Community Plus or higher. Permissions that are not available for Buyer can't be added to a Buyer clone, so clone Buyer Manager and remove what the user shouldn't have.

B2B Commerce includes two preconfigured permission sets for storefront users: Buyer and Buyer Manager. Both control what an external user can do in the store. Buyer covers everyday shopping for one person. Buyer Manager adds control over other buyers' carts and orders, plus contacts and reports. Buyer Manager also needs a higher license. The difference decides which set you assign, which license the user needs, and which set you clone when neither one fits.

Buyer and Buyer Manager

Buyer and Buyer Manager are preconfigured permission sets for B2B stores only. D2C stores use a separate Shopper permission set.

A user with the Buyer permission set can access the store, view products and categories, add products to wishlists, and purchase products.

Buyer Manager includes every Buyer capability and adds these:

  • Manage the carts and orders of all buyers linked as effective accounts to the buyer manager's account
  • Manage contacts
  • Manage reports

License is part of the choice. An External Apps License or higher is enough for Buyer. Buyer Manager needs Customer Community Plus or higher.

Harbor Tools buys from a B2B store. Ana, Ben, and Chloe each get the Buyer permission set on an External Apps License, so each of them can browse products, keep a wishlist, and place orders. Their purchasing lead, Marta, gets Buyer Manager on a Customer Community Plus license. Ana, Ben, and Chloe are buyers linked as effective accounts to Marta's account. Marta can manage their carts and orders, add a new contact, and create a report in her personal folder.

Salesforce Accredited B2B Commerce Administrator Professional Study Guide

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