Buyer account enablement and buyer group membership gaps
Key Takeaway
Store access is a chain: the account is enabled as a buyer, each contact is enabled as a customer user, the account is in a buyer group, and that buyer group is associated with the store. Disabling an account as a buyer deletes its buyer group associations, so you must assign it to its buyer groups again after you re-enable it.
A buyer can shop in a B2B store only when a chain of setup is complete. If any link is missing, the buyer can't reach the store or can't see the right products and prices. These gaps are a common reason a storefront isn't ready to launch.
The setup chain behind store access
Store access depends on four links, and each one must be in place:
- The account is enabled as a buyer, which makes it a buyer account.
- Each person who shops is enabled as a customer user with the right permission set.
- The buyer account belongs to a buyer group.
- The buyer group is associated with the store.
A contact on a buyer account can access the stores that the account's buyer group is associated with. The entitlement policies and price books assigned to the buyer group decide which products and prices the buyer can access.
When you create a store, a default buyer group is assigned to it.