Store access options: buyer accounts, self-registration and guest browsing
Key Takeaway
Buyers see products and prices through their buyer groups. A self-registered user who isn't added to a buyer group can log in but sees no products or prices.
A B2B store controls who can get in and what they can see. You can create buyer accounts and place them in buyer groups. You can let customers sign up on their own through self-registration. You can also let unauthenticated visitors browse as guests. Store community membership sits under all three, because it decides which profiles and permission sets can reach the store at all.
Three ways to give access
There are three ways to give people access to a B2B store.
- Buyer accounts: you create buyer accounts and add them to buyer groups.
- Self-registration: customers create an account and log in on their own.
- Guest access: unauthenticated users can browse the store.
If you set up the org with Commerce Setup Assistant and enable person accounts, self-registration and guest access are both turned on automatically when you create a store. You don't need to enable them by hand.