Guest buyer profile and guest access store options
Key Takeaway
Guests see the products and prices that the buyer groups on the store's guest buyer profile allow. Enabling guest access is only the first step of guest setup.
A guest is anyone who isn't logged in to your store as an authenticated customer. Depending on the level of access you provide, guests can browse the store, add products to their cart, and place orders. You enable guest access for the store and set guest options on its WebStore record. Then you finish setup so guests can find products and see the right prices.
Guest buyer profile and buyer groups
Each store is a WebStore record. The GuestBuyerProfileId field on that record points to the store's guest buyer profile.
The guest buyer profile determines which buyer groups apply to guests. Those guest buyer groups then determine which products guests are entitled to and what prices they see. So to change what guests can see or what they pay, you change the buyer groups assigned to the guest buyer profile.
Northwind Tools runs a B2B store with guest access enabled. The store's guest buyer profile has one buyer group, Guest Shoppers. Guest Shoppers is entitled to the store's hand tools but not its power tools. The same buyer group sets a price of $25 for a claw hammer. Lena visits the store without logging in. She can see the hand tools, and the claw hammer shows $25. The power tools don't appear for her. To show guests the power tools, an admin assigns a buyer group that is entitled to power tools to the guest buyer profile.