Self-registration failures and store creator role assignment
Key Takeaway
Every internal user who creates stores must be assigned to a role, or self-registration doesn't work correctly. If the storefront settings look right but self-registration still fails, check that the store creator has a role.
Self-registration lets B2B customers create their own account and then log in to a store with it. Guest browsing is different: a person browses the store without logging in as an authenticated customer. Self-registration depends on several setup pieces working together. To fix a self-registration problem before launch, you check each piece.
What self-registration depends on
Self-registration depends on these setup pieces working together:
- The Self-Registration component
- Site membership for customer profiles
- The store's "Buyer Access" settings
- A role for every internal user who creates stores
The first three pieces are storefront configuration. The last piece is part of internal user setup.