Store branding with Experience Builder themes and assets
Key Takeaway
Do basic store branding in the Website Design workspace inside the Commerce app, and advanced branding in the Experience Builder Theme panel. Standard users need Org Asset Library membership to upload images there.
Store branding makes a B2B Commerce store look like your company, with your logo, colors, fonts and images. The Website Design workspace in the Commerce app covers basic branding. Experience Builder covers advanced work such as themes, branding sets, custom CSS and image asset files. You can also give buyers and buyer managers different profile menus.
Website Design or Experience Builder
You brand a store in one of two places. Website Design is a workspace inside the Commerce app for basic design elements. Experience Builder is for advanced design tasks.
| Website Design | Experience Builder | |
|---|---|---|
| How to open | In the Commerce app, select the store from the "Store" dropdown and click "Website Design" | In the Commerce app, click Website Design, then click "Experience Builder" |
| What you do there | Add your logo, set fonts, colors and button styles, and change text, images and the header layout without leaving the Commerce app | Configure store components, pages and navigation, and work with themes, branding sets, custom CSS and image asset files |
B2B stores use the Commerce Store template. In Experience Builder, you make the template your own by dragging components onto pages and customizing their properties. You can also add images and styles, and add markup to the head of every page.