Business value of B2B Commerce on the Salesforce Platform
Key Takeaway
The business value of B2B Commerce comes from two things. Stores run on the same Salesforce Platform, data model and clouds as the rest of the business. Admins also launch stores quickly with low-code, declarative setup.
Salesforce B2B Commerce is an app on the Salesforce Platform for companies that sell bulk goods to other businesses. Those companies use it to run online stores. In a store, business buyers place orders, reorder and buy subscription services on their own, anytime and anywhere. B2B Commerce's business value comes from two things. First, commerce runs on the same platform, data model and clouds as the rest of the business. Second, low-code, declarative setup lets admins launch stores quickly with clicks instead of code.
Who B2B Commerce is for
B2B businesses sell bulk goods to buyers at other businesses. They earn revenue from orders, reorders and subscription services. They operate in four primary markets:
- Producers
- Resellers
- Governments
- Institutions
Companies build stores with B2B Commerce to increase buyer engagement and sales. Think of a store as a digital warehouse where the virtual shelves are always stocked. Business buyers serve themselves, so orders, reorders and subscription services come in as a steady stream.
A store gives distributors, dealers and small businesses a digital-first ecommerce experience that feels like consumer shopping. B2B Commerce is supported on Developer, Unlimited and Enterprise editions.
Maria buys supplies for a chain of auto repair shops. At 10 p.m., she signs in to her supplier's B2B store. She reorders a case of oil filters from a past order. Then she renews the shops' monthly cleaning-supplies subscription. Nobody at the supplier had to take her call, because she served herself.