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Product bundles, sets and variation products

Key Takeaway

A bundle sells several child products as one product with one SKU and one price, while a set shows related products together but prices each one separately. A bundle can only be a simple product, so each version of a bundle needs its own separate bundle.

Product bundles, product sets, and variation products are three ways to group or extend products in a B2B Commerce store. A bundle sells several child products as one product under one SKU and one price. A set shows related products together, but each product is priced and sold separately. Variations let one parent product offer options such as size and color. Each option has its own SKU. Each of the three has its own setup and rules, and those rules decide what shoppers see for prices, search results, and promotions.

Bundles and sets compared

A product bundle is a collection of complementary products bought under one SKU. The parent product and its child products appear together on the product page.

A product set is a collection of related products shown together on the product page. A shopper can add the whole set to the cart in one step or add individual products.

Product bundleProduct set
PriceOne price, set on the parent productNo price of its own; each child product is priced separately
Savings when bought togetherThe bundle price can be lower than the child products' totalNone
Maximum child products200100

A live storefront displays at most 20 child products at a time. For a product set, tiered pricing applies only to the child products.

A lab supply distributor sells a Safety Starter Kit bundle with goggles, gloves, and a lab coat. The admin sets one price of $89 on the bundle's parent product, which is less than the three items cost separately. The distributor also offers a Glassware set with beakers, flasks, and test tubes on one product page. A buyer can add the whole Glassware set in one step or add only the flasks. Either way, each item is charged at its own price, so the whole set costs the same as its items bought separately.

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