Account-based assortments and contract pricing as a differentiator
Key Takeaway
In B2B Commerce, products and prices follow the buyer's account. Buyer groups and entitlement policies decide what each account sees, and price books and activated contracts decide what it pays.
B2B Commerce lets each business customer see its own set of products at its own prices, instead of one catalog and one price list for everyone. Product access and pricing are tied to the buyer's account through buyer groups, entitlement policies, price books, and contracts with negotiated prices. Together, these let a business offer tiered pricing, buyer-specific pricing, and access limited to what each customer's negotiated contract allows.
Buyer accounts, buyer groups, and entitlement policies
A buyer account is a customer account that is enabled as a buyer and added to a buyer group. A buyer account gives a user purchasing access to a store. The price books and entitlements linked to the account define how the account behaves in the store.
A buyer group is a collection of buyer accounts that share access to specific entitlements. Accounts get product access through the buyer groups they belong to, not one account at a time.
An entitlement policy defines which products and product-related information shoppers can see, based on their buyer group membership.
A store has only one catalog. Two accounts shopping in the same store see different products through entitlement policies, not through separate catalogs. You can still create multiple stores to serve different business areas or regions.
You can combine Data 360 segments with buyer groups to target shoppers and personalize their experience. Segment data can also make entitlement policies and promotions more relevant.