Product variation display options in search results
Key Takeaway
The "Product Variation" setting decides how variation products appear in search results. A grouping attribute takes precedence over "Show parent product only" and "Show best match product only".
Many B2B products come in variations, such as a folder sold in several colors and sizes, where each combination has its own SKU. The "Product Variation" display setting controls how those variations appear in search results on the B2B store's Product List page. You can show every variation, only the parent, only the best match, or one listing per attribute value. The option you pick shapes what buyers find when they search and which product names they see.
Simple products and variation products
The Product Variation display setting decides which of these products the buyer sees on the initial results page.