Commerce Promotions building blocks and targeting
Key Takeaway
A promotion is built from four blocks: a promotion segment (who gets it), qualifiers (what they must buy), a discount (what they get), and an optional coupon (whether they must enter a code). A promotion segment links to either a store or buyer groups, but not both.
Commerce Promotions let a B2B store offer discounts to the right buyers with clicks, not code. You pick a promotion level. Then you use the building blocks to decide who sees the promotion, what earns it, and what it gives. When one cart qualifies for several promotions, exclusivity and priority decide which ones apply.
The four building blocks
Each building block of a promotion answers one setup question.
| Building block | Question it answers |
|---|---|
| Promotion segments | Who is it for? |
| Qualifiers | What must the customer buy to get it? |
| Discounts | What will the customer receive? |
| Coupons | Is it automatic or manual? |
After you create a promotion, you can edit its details on the promotion record, including the discount type, qualifying conditions, and duration.