Global versus store-level product image import with CSV
Key Takeaway
A global import serves all stores and requires you to specify the CMS workspace for the images. A store-level import must use that store's default workspace.
In B2B Commerce, you can add product images to your stores by listing image URLs in a product CSV file and importing it. The import links each image to a CMS workspace in Salesforce CMS. A store shows content from the workspaces it's connected to. So the kind of import you run decides which workspace the images are linked to, and that workspace's channels decide which stores can show them.
How stores get content from CMS workspaces
Product images that buyers see in a store are typically linked to a CMS workspace. The image files themselves usually sit on a host outside Salesforce. The product CSV file holds the image URLs. The import uses those URLs to create CMS image content.
When you create a store, Salesforce adds a CMS workspace for that store, along with a public channel from the store to the workspace. A store can use content from every workspace that includes the store's public channel.
Publishing content in a CMS workspace shares it to every channel in the workspace, including the public channel, which means imported product media doesn't have restricted access.