Person accounts for guest shoppers in a B2B store
Key Takeaway
In a B2B store that allows guest checkout but not self-registration, the account record type defaults on the guest buyer profile decide whether each guest gets a person account or a business account. With High Scale Orders on a B2B LWR store, an active Person Account duplicate rule makes later guest orders reuse a matching person account instead of creating a new one.
A person account represents an individual shopper. A business account represents a company that can have many buyers. B2B stores usually sell to business accounts, so person accounts are optional there. When a B2B store lets guests buy, the admin controls two things: whether checkout creates a person account or a business account for each guest, and how to avoid piling up duplicate records.
Person accounts and business accounts
D2C stores require person accounts. B2B stores typically use business accounts that include multiple buyers, so person accounts are optional for B2B.