Standard Price Book versus custom price books
Key Takeaway
A product needs an active standard price before you can add it to a custom price book, an opportunity, or a quote. The products on an opportunity, quote, or order can come from only one price book.
A price book is a list of products and their prices. Salesforce creates the standard price book, which is the master list of every product at its default price. You can add custom price books that hold products at different prices for specific customer groups. The standard price book is the foundation, and custom price books build on it.
Standard price book versus custom price books
Each product-and-price row in a price book is a price book entry. Each entry specifies a currency for its price.
The standard price book and custom price books differ in who creates them and in which products they hold:
| Standard price book | Custom price book | |
|---|---|---|
| Who creates it | Salesforce, when you start creating product records | You |
| What it holds | Every product, no matter which custom price books also include that product | A separate list of the products you add to it |
You use a custom price book to offer the same products at different prices to different market segments, regions, or other customer groups. Create a separate price book for each set of customers.
For example, you might create one domestic price book and one international price book. The same product can then have one price for domestic customers and a different price for international customers.