Campaign member statuses
Key Takeaway
A campaign member status shows where a member stands in a campaign. You set up statuses on each campaign, and a member's status does not change on its own.
A campaign member status records where a campaign member stands in a campaign, such as Invited, Registered, or Attended. Admins plan a consistent set of statuses for each campaign type. They also mark which statuses count as a response, so Salesforce can tally responses and reports stay comparable across campaigns.
Applying a status to a campaign member
Any of these records can be added to a campaign as a campaign member:
- Lead
- Contact
- Account
- Person account
After the record is added, users can apply a status that reflects the member's recent activity.
A member's status does not change on its own when the member interacts with the campaign. You must apply statuses manually, in bulk, or with Account Engagement automation tools.